Search Engine Optimization

Good SEO provides excellent content for both the visitor and the search engine spiders.  SEO should never get in the way of the user experience; in other words, a highly ranked website that does not provide the user with relevant information will not be highly ranked for long. 

Don't try to trick the spiders - it doesn't work in the long term.This section will provide you with the basics of SEO. Think of it as a crash course in SEO for the absolute beginner. 

If you already know the basics provided here, please skip ahead to the next section! <continued>

How to choose keywords

The concept behind keywords ties directly into the Search Engines.

Keywords are what people are typing into their search engine to find you (hopefully).

They can be single words or long groups of words.

It’s one of those things that is completely dictated by the searcher.

So, the key here is to get into the searcher’s head.  <NEXT>