To better understand the differences between various types of promotion, I'm going to divide the methods into two categories:

Online   Offline

Optimize your website for the Search Engines (SEO)

Submit your website to high quality directories in good neighborhood

Ask associates to blog about your business website

Keep up to date on Google's webmaster information page

 

Place your URL on all marketing materials (brochures, flyers, business cards)

Submit press releases when your business does something interesting or newsworthy

Place your URL on your email, forum, newsgroup signature(s)

 



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 Web CEO

The methods I'll talk about here will be Online methods. The first place to begin is with Optimization of your Website (SEO).

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